FUTURE FOOD STUDIO

We are a food, design, and technology studio creating strategy and foresight driven immersive experiences, retail spaces, and products around the globe since 2014.

We love working on projects big and small. The weirder the better. Here are a few neat things we’ve done over the years:

  1. Museum of Ice Cream
  2. Edible Clouds
  3. Guinness World Record
  4. New Zealand Natural
  5. Sensorium
  6. Valley of the Moon
  7. Food Loves Tech
  8. Fizz/Bubblz
  9. Geopops
  10. BevLab
  11. Wndr Museum
  12. Brodflour

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©2024 Future Food Studio

P01: Museum of Ice Cream


The Museum of Ice Cream was an overnight cultural phenomenon. Selling out 30k tickets in 5 days with another 250k on the wait list when doors closed after the first edition, this insights driven first of its kind immersive experience created a new category of entertainment. Since opening in NYC in 2016, the Museum of Ice Cream has had locations in Los Angeles, Miami, San Francisco, Shanghai, Singapore, Chicago, and Austin.

Future Food Studio Team:
Dr. Irwin Adam Eydelnant, FFS - Founding Partner, Creative Direction, Design, Production, Operations
Venessa Muzzo, FFS - Sourcing, Project Management,  Operations, Production, Training
Natasha Peterson, FFS - Sourcing, Production

Client: 
Collaborative project / Founding Team



P02: Edible Clouds


Deconstruction.
More to come.

Future Food Studio Team:
Dr. Irwin Adam Eydelnant, Invention, Design
Brandon Geller, Design
Kay Kim, Design

Client:
Internal Project



P03: Guinness World Record




It’s not every day you’re tasked with breaking a Guinness World Record, but here it is. One Sunday afternoon in front of an audience of several hundred in New York City’s Madison Square Park, Dr. Irwin Adam took the record for world’s most layered sandwich. 

Future Food Studio Team:
Dr. Irwin Adam Eydelnant - Engineering, Design, Record Attempt
Venessa Muzzo - Coordination

Collaborators:
TH Outdoor & Events LLC

Client:
DiLusso


P04: New Zealand Natural



Future Food Studio Team:
Dr. Irwin Adam Eydelnant, FFS - Creative Director
Kim Kwo, FFS

Collaborators:
From Later (Toronto)
Anagrama (Mexico City)

Client:
New Zealand Natural

P05: Sensorium





Future Food Studio Team:
Dr. Irwin Adam Eydelnant
Venessa Muzzo
Brandon Geller
Evan Ezesky

Collaborators:
Mosaic (Toronto)
Common Good (Toronto)
Chef Richie Farina (Chicago)

Client:
Stella Artois 

P06: Valley of the Moon





Future Food Studio Team:
Dr. Irwin Adam Eydelnant, Creative + Lead Producer
Kim Kwo, Production, Project Management
Bryan Gibbs, Graphic Design, Video Design
Kay Kim, Design, Production Assistant
Adam Melnyk - Design, Production Assistant

Collaborators:
Chef Richie Farina

Client:
Toyota

P07: Food Loves Tech




Future Food Studio Team:
Dr. Irwin Adam Eydelnant, Creative Director
Natasha Peterson, Assistant Curator

Client:
Vayner Media
Edible Magazine


P08: Fizz/Bubblz




Team:
Dr. Irwin Adam Eydelnant, Creative and Culinary Direction
Joe Kermit, Culinary Operations
Venessa Muzzo, Coordination
Brandon Geller, Culinary Design and Operations

Collaborators:
Culinary team
Pepsi Design Studio

Client:
Pepsico 


P09: Geopops



Team:
Dr. Irwin Adam Eydelnant
Brandon Geller
Evan Ezesky

Client:
Internal

P10: BevLab




Team:
Dr. Irwin Adam Eydelnant
Jarlath Rodger Byrnes
Brandon Geller

Collaborators:
The Theatre Centre (Toronto)


P11: Wndr Museum





P12: Le Savoir




Team:
Dr. Irwin Adam Eydelnant
Venessa Muzzo

Collaborators:
Sid Lee

Client:
Stella Artois